Hyundai Motorsport bolsters operations with appointment of Technical Director

Hyundai Motorsport bolsters operations with appointment of Technical Director

Hyundai Motorsport has bolstered its operations with the appointment of François-Xavier (FX) Demaison as Technical Director – a key new role in the company’s leadership structure.
The 54-year-old will join the team from 1st June 2023 to drive the efforts of Hyundai Motorsport’s technical departments across its FIA World Rally Championship (WRC), Customer Racing and electric motorsport programmes.
Demaison has previously held Technical Director roles at Williams Racing and Volkswagen Motorsport.
His 26-year experience in the industry spans WRC, Formula 1, Rallycross and TCR. During Demaison’s tenure, Volkswagen Motorsport claimed four drivers’ and four manufacturers’ titles in WRC (2013-2016) and won 43 out of 52 rallies across the four seasons.
The operation also clinched the TCR International Drivers’ Championship in 2016 and 2017.
His new role will see him liaise with the relevant R&D groups within Hyundai Motor Company worldwide as he assumes management responsibility of the vehicle and powertrain departments for the technical fulfilment of the various motorsport programmes.
In particular, working closely with WRC Programme Manager Christian Loriaux, the Frenchman will help to develop and enhance the competitiveness of the team’s WRC challenger, the Hyundai i20 N Rally1 Hybrid.
Demaison will also support President of Hyundai Motorsport, Sean Kim, and Team Principal, Cyril Abiteboul, to determine and build Hyundai Motor Company’s future motorsport programme.
To complement this, Demaison will steer the transformations required to Hyundai Motorsport in order to create state-of-the-art motorsport capabilities.

Hyundai Vice President N Brand & Motorsport Till Wartenberg said: “The appointment of François-Xavier Demaison as Technical Director is another exciting step in the journey of Hyundai Motorsport and the N Brand. In just ten short years Hyundai Motorsport has achieved great things and we are well placed to continue to grow and develop in the years ahead. We look forward to working with François-Xavier across our motorsport programmes existing and future.”

Hyundai Motorsport President Sean Kim said: “We are pleased to have François-Xavier joining us in Alzenau to lead our technical departments across our motorsport activities. His extensive experience and achievements in WRC, TCR racing and beyond will prove invaluable as we look to establish ourselves as the benchmark in our motorsport programmes. In addition to managing all of our technical resources, he will also work closely with the R&D groups within Hyundai Motor Company as we look to strengthen and drive our performance across rallying and racing.”

Hyundai Motorsport Team Principal Cyril Abiteboul said: “After taking some time to immerse myself in the company and its activities, it became clear to me that we needed a unifying presence within our technical departments. Having François-Xavier onboard as Technical Director is an incredibly exciting opportunity to amplify and grow Hyundai’s motorsport programmes. As well as improving our current competitiveness, FX will help us to define the future of the company by bringing in improvements to our facilities to transform our capabilities to that of a top-tier motorsport organisation. He knows what it takes to not only win, but also dominate in motorsport, and it is that experience that we need to channel our efforts and win championship titles in the years to come.”

François-Xavier Demaison said: “I am tremendously excited to start this new role with Hyundai Motorsport. It is clear that Hyundai has fantastic potential in the motorsport realm, both in existing endeavours and also looking to future initiatives, especially electric motorsport programmes. My remit is to enhance and grow the capabilities of the Hyundai Motorsport operation to be one of the best globally. I relish this challenge and look forward to working with the personnel who have already achieved great things in WRC and their customer racing programmes.”

Hyundai Motorsport

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